Importance Of Fresh And Updated Content In SEO

Updating your content is as important as you eat daily consider your site as a living thing, Your site is living somewhere in search engines servers fighting for a higher ranking. These higher rankings can only be achieved by newly updated content.

The more the contents updates the more its reputation in the search engine's eyes will increase and you are the only one who can help in this cause.

Search engines crawlers crawl every day on your site looking for updated content or new content even when there is no new content on your site they come each day on your site. You must not want them to return empty hands.

Importance of fresh and updated content in SEO
Importance of fresh and updated content in SEO


Updated and fresh content helps you to rank higher in search results your search stats will not be flat anymore if you start working on updating content.
Every time you make an update the search engines take notice of that update and make a new list of rankings for your site but the new and fresh content is not the key of higher ranking the quality is also the most and the equally important factor of search rankings. Your content must be fresh, updated and of a high quality.


Do not make unnecessary changes in your content by putting extra keywords or links or putting images and videos in it, this will not going to help you if you did this the results will be totally opposite. Updating the content does not mean to write a new post after every hour, Once a day or 2 or 3 times a week is also considers as a frequently updated site.

Simple and easy way to update your site content: When your readers comment on your blog post then that is also counted as an update to content, So ad a blog to your site and start posting interesting blog post which urges your user to participate in your posts by commenting. This is the great way to update your site.

Regular blog posting also increases your authority in your field and also in eyes of search engines. The more you will write on a specific topic as long as the content is of high quality the more your authority will increase in your field. when you will update your audience with the updated knowledge they will become loyal to you and loyalty is something which can not be bought, So make them updated on every single thing of their interest. when you will give them new and updated content they will surely come back to your site to read more thing of their interest.

Author: Faizan Athar
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