SEO Techniques That will Ruin Your Rankings

There are some SEO techniques which are against webmaster guidelines that can destroy your search engine rankings. Google clearly specifies those techniques that are not allowed by google. In this article we will review those illegal SEO techniques that are prescribe by Google webmaster quality guidelines.

SEO techniques that will ruin your site ranking
SEO techniques that will ruin your site ranking

The basic principal which should be adopt by any SEO

  • The main object your website page should be the convenience of the user not the search engine
  • User should not be deceived.
  • Avoid tricks
  • Make website unique, valuable and different from others in your field.

These SEO techniques should not be practiced:

  • Automatically generated content
Any content which is pragmatically produced or generated is called Automatically generated content or auto generated content.
The most common example of it is content generated from scraping ATOM/RSS feed of other site.
  • Link schemes
Links intended to manipulate Google search rankings are also consider violation of Google webmaster quality guidelines.

Link schemes includes

*Exchanging links for links or money
*Article marketing and guest posting campaigns
*Links in shape of advertisement that passes page rank
*Links with optimized anchor text in articles or press releases distributed on other sites.
*Low-quality directory or bookmark site links
*Keyword-rich hidden or low-quality links embedded in widgets that are distributed across various sites
*Widely distributed links in the footers or templates of various sites
*Forum comments with optimized links in the post or signature
*Creating pages with little or no original content
  • Cloaking
Cloaking mean to show different links to user and search engine. It is also consider a violation of Google webmaster guidelines.
  • Sneaky redirects
Redirect means to send user to another page from that he initially requested. Redirect can be done with good intention but redirection could be consider a violation of Googles guidelines. Read more about Website Redirects and SEO.
  • Hidden text or links
People hide their text and links in their articles for increasing their ranking for example
*White text with white back ground
*Text with 0 size
*Link a small character as like  .  to a link
*These are the techniques which are not allowed by Google webmaster guidelines.
  • Doorway pages
These pages are created to rank high for a specific query. In this technique many pages with or without different domains are created for a specific query and these pages funnel the user to the same page.
  • Scraped content
People copy data from other sites and republish it on their own by making some changes or without making any changes.
  • Participating in affiliate programs without adding sufficient value
People participates in affiliate programs and create sites by copying data from their sites like images and reviews this is totally opposite the guidelines of google webmaster.
You should put additional and original data in your site. The product your are promoting should be related to the niche of your site.
  • Keyword Stuffing
Keyword stuffing means to put excessive amount of keyword or irrelevant keywords into your pages for higher rankings.
  • Malicious pages
Any pages with intention to

*Install unwanted software
*Changing home page of broweser
*Unwanted files to download
*Installing malware, trojans, spyware, ads or viruses
A known as melicious pages and are disallowed.
  • Sending automated queries to Google
Automated queries means to send automated queries sent to google by and automated process this could be done for checking search rankings of a site or to know the search result.

These are the SEO techniques that will ruin your site ranking in google bing and other search engines and are strictly prohibited them.
Have any questions? write in comments.

Author: Faizan Athar
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